Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

Data-driven attribution

Custom floodlight variables

Conversion cart data

Budget bid strategies


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?


Explanation: Within Search Ads 360, the tool that can provide insights into what happens after transactions occur on a site, helping to identify cross-sell opportunities and determine additional products for upcoming campaigns, is Conversion Cart Data. By leveraging Conversion Cart Data, advertisers gain visibility into the specific products that users purchase or interact with after clicking on an ad. This information is crucial for understanding user behavior post-click and tailoring future campaigns to maximize cross-selling potential. The Conversion Cart Data tool allows advertisers to track and analyze the performance of different products in the conversion path. This data is instrumental in making informed decisions about product recommendations, optimizing ad creatives, and enhancing the overall effectiveness of advertising strategies within the Search Ads 360 platform.
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