While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
You should set up return on investment (ROI).
You should set up return on ad spend (ROAS).
You should set up impression share.
You should set up total number of clicks.
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Explanation: While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
Explanation: To achieve the primary goal of brand exposure for a client specializing in sneaker design, the recommended brand strategy in Search Ads 360 is to **set up impression share**. Impression share focuses on maximizing the visibility of the brand by ensuring that ads are shown to a large proportion of users searching for relevant queries. This strategy emphasizes the share of ad impressions the brand captures compared to the total available impressions. By prioritizing impression share, the sneaker design client can enhance the visibility of their brand in the online space, increasing the likelihood of users encountering their products during search interactions. This approach aligns with the client's objective of maximizing brand exposure and awareness within the Search Ads 360 platform.
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