While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Impression share is the correct strategy because it directly measures brand exposure. It indicates the percentage of times your ads were shown compared to the total number of times they could have been shown. Maximizing impression share means your brand is seen by the largest possible audience, which aligns with the goal of brand exposure. ROI and ROAS are focused on profitability, not exposure, and are more suitable for performance-driven goals. Total number of clicks measures engagement, but not necessarily the breadth of exposure, as a high click count could come from a limited audience if the impression share is low.