Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they'd use?
Custom formula and custom labels
Custom dimension and custom formula
Custom formula and custom conversion
Custom conversion and custom labels
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Explanation: Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
Explanation: In Search Ads 360, your customer can leverage two types of custom columns to define and view specific parts of their Google Ads data: **custom formula and custom conversion**. 1. **Custom Formula:** This type of custom column allows users to create a customized metric or calculation based on existing metrics in their Google Ads data. Users can define specific formulas to derive insights tailored to their campaign objectives, providing a flexible way to analyze and measure performance beyond standard metrics. 2. **Custom Conversion:** This type of custom column enables users to focus on specific conversion events that are crucial to their advertising goals. By customizing conversion columns, advertisers can prioritize and analyze the performance of particular conversion actions that align with their campaign objectives, offering a more targeted view of the data.
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