You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
Path to Conversion Report with total revenue metric
Instant Report with total conversions metric
Multi-device Report with cross screen conversion metric
Reach Report with impression reach metric
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Explanation: You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
Explanation: To track purchases across both mobile web and in-app inventory for the clothing distributor's new line of scarves in Campaign Manager 360, the correct report to run is "Instant Report with total conversions metric**." This type of report is designed to provide immediate insights into conversions, which include actions like purchases, sign-ups, or other predefined goals that indicate success for the campaign. By selecting the total conversions metric in an Instant Report, the clothing distributor can see aggregated data across both mobile web and in-app placements, allowing them to measure the overall effectiveness of their advertising efforts in driving desired actions. This report type is particularly useful for quickly assessing campaign performance and optimizing strategies to maximize conversions across different platforms. Therefore, choosing the Instant Report with total conversions metric aligns with the client's need to track purchases comprehensively across mobile web and in-app inventory within Campaign Manager 360, providing actionable insights to inform ongoing marketing decisions effectively.
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