You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
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Correct answer: Instant Report with total conversions metric.
Why this is the answer
In Campaign Manager 360, running an Instant Report with the total conversions metric allows the clothing distributor to quickly see how many purchases occurred across both mobile web and in-app inventory, providing a consolidated view of conversion performance without needing to segment by device or platform, making it the appropriate choice for measuring immediate campaign results across multiple mobile environments.
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