What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Bulksheets

Conversions

Templates

Rules


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Explanation: What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?


Explanation: **Conversions** data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360. This process ensures that critical conversion data, reflecting user interactions and actions on advertisements, is communicated from SA360 to Google Ads. By sharing conversion information, auction-time bidding in SA360 can leverage real-time data to optimize bids and enhance the effectiveness of advertising campaigns. Conversions play a pivotal role in informing bidding strategies, allowing advertisers to make data-driven decisions for better campaign performance and return on investment.
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