Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there's no conversion delay, what would you tell them?

Optimizing a new bid strategy too early can disrupt its learning phase, while waiting too long might miss opportunities. Weeks two to three provide a sufficient period for the bid strategy to gather enough data and stabilize its performance, allowing for informed optimization decisions. Week one is too soon as the strategy is still in its initial learning phase. Waiting until week four or weeks six to eight is generally too late, as valuable optimization opportunities could be missed, and the strategy might be underperforming for an extended period.