How many Facebook accounts can be linked to Search Ads 360 at a time?

Search Ads 360 allows only One Facebook account to be active at a time for each social engine account within the platform. This specific technical requirement ensures a direct, unambiguous connection between the Search Ads 360 gateway and the social platform, preventing data conflicts and ensuring that performance metrics and Floodlight conversions are attributed accurately to the correct source. If an advertiser needs to manage a different Facebook account, the currently active social media account must be set to "Removed" status before the new one can be launched. This architecture streamlines the flow of social reporting data through Preferred Marketing Developers (PMDs) or direct manual uploads, maintaining a singular "source of truth" for each integrated social media entity.