If there's no conversion delay in your customer's Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

Optimizing a newly launched bid strategy in Search Ads 360 should ideally occur during weeks two to three, assuming no conversion delay. This timeframe allows the bid strategy sufficient time to gather enough performance data to learn and stabilize. Making changes too early (e.g., during week one) would be premature, as the strategy hasn't had adequate time to collect data and adjust. Waiting too long (e.g., week four or weeks six to eight) risks missing opportunities for earlier performance improvements and could lead to suboptimal spending for an extended period. The two-to-three-week window strikes a balance between allowing the algorithm to learn and intervening to refine its performance.