In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers.What’s the next step you should take to prepare their account?

After setting up child advertisers, the logical next step in Campaign Manager 360 is to develop a campaign. A campaign acts as the overarching container for all ad placements, creatives, and strategies related to a specific marketing objective, such as launching a new latte product. Without a campaign, you cannot define the structure or goals for the advertising efforts. Uploading creatives, choosing ad sizes, and selecting placements are all subsequent steps that occur within the context of an established campaign. You need the campaign framework before you can populate it with these specific elements.