An agency’s client, a hair care products company, has just launched a new line of shampoos for children.To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

To determine how many new and unique people have purchased the shampoo and seen the campaigns, the agency needs both conversion data and unique user exposure data. The Floodlight Report tracks conversions (like purchases) and can be configured to count unique users completing these actions. The Reach Report provides insights into the unique number of users exposed to the media campaigns, helping to understand the audience size. The Standard report offers general campaign performance metrics but doesn't specifically focus on unique reach or conversion details in the way Floodlight does. The Summary report provides an overview but lacks the granular detail for unique users and conversions needed for this specific analysis. Therefore, combining Floodlight (for unique conversions) and Reach (for unique exposure) is the most effective approach.