An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?
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Correct answer: The executive would see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing..
Why this is the answer
An agency account executive, with appropriate permissions, would see all core components of an account in Campaign Manager 360. This includes organizational structures like advertisers, user roles, and user profiles, which define access and management. They would also see campaign-specific elements such as campaigns themselves, Floodlight configurations and tags for conversion tracking, and the operational components like sites (publishers), placements (ad slots), ads (what gets served), and creatives (the actual ad content). Billing information is also typically accessible at this level for financial oversight. The incorrect options include redundant items (e.g., "placements" listed twice) or omit crucial components like user roles/profiles or billing, while adding irrelevant ones like "inventory" (which is more a publisher-side or DSP concept) or "reporting" (which is a function, not a component itself, though reports are generated from these components).
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