Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.What kind of framework will you need to permit this kind of differentiation?

Creating separate child advertisers beneath a parent advertiser is the correct framework. This allows each dealer location to be managed as a distinct child advertiser, providing the necessary differentiation for individual reporting and settings, while still rolling up to a single parent advertiser for a comprehensive, consolidated view of the entire company's performance. Creating two separate placements beneath the parent advertiser would not provide the necessary separation for distinct dealer locations, as placements are ad units within a campaign, not organizational structures for different entities. Creating two parent advertisers beneath a single Campaign Manager 360 network would prevent a comprehensive, consolidated view of the entire company, as they would be separate top-level entities. Creating separate campaigns beneath the parent advertiser would allow for some differentiation but would not provide the robust organizational separation and reporting capabilities that child advertisers offer for distinct business units like individual dealer locations.