Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You'd also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount.What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired.

You should utilize mobile targeting to cover mobile app and mobile web ads in the ad campaign.

You should utilize audience targeting to engage users seeking web development services and who are close to a store location.

You should utilize audience targeting to include users who have already purchased goods and services from your store.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount.What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?


Explanation: **You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired** because this approach allows you to create distinct advertising experiences tailored to the specific actions you want users to take. By leveraging mobile targeting, you can design one ad to promote the app download with the in-store discount and another ad that encourages users to visit the mobile site for additional offers. This segmentation enables you to effectively guide users through the desired customer journey—from downloading the app to purchasing a design package and driving traffic to the store for the discount—ensuring that each audience segment receives the most relevant message.
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