Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount.What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

The goal is to direct users to either the mobile app or the mobile website, depending on their device and the desired action. Mobile targeting allows you to create specific ad variations that are delivered only to mobile app users or mobile web users. This ensures that the ad promoting the in-store app download is shown to users who are physically in the store and can download the app, while the ad directing users to the mobile site is shown to those browsing on their mobile devices. The other options are incorrect because audience targeting focuses on user demographics and behaviors rather than the device and desired destination, and simply surfacing two separate ads without specific mobile targeting would not guarantee the correct ad reaches the correct user.