An athletic shoes retailer is ready to use Campaign Manager 360. They'd like to start advertising across mobile platforms, with a focus on smartphones.Which scenario represents a factor they should be aware of when advertising on a smartphone?

A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.

A creative for their latest running shoes is mobile-optimized but leads to their mobile website.

A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.

A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones.Which scenario represents a factor they should be aware of when advertising on a smartphone?


Explanation: **A creative for their latest running shoes is mobile-optimized but leads to their mobile website** is correct because it highlights the importance of ensuring that the ad is specifically designed for mobile viewing and directs users to a mobile-friendly website. Mobile-optimized creatives are tailored to fit smaller screens and load quickly, enhancing user experience and engagement. By leading to a mobile website, the retailer can provide a seamless transition from the ad to the landing page, which is crucial for conversion on smartphones. This scenario emphasizes the need for both creative and destination to be optimized for mobile platforms to effectively capture the attention of smartphone users.
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