You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream.Which tool in Campaign Manager 360 is the right one for this objective?

Deep links are the correct tool because they allow advertisers to direct users to specific content within a mobile app, rather than just opening the app to its home screen or a generic landing page. In this scenario, deep links would ensure users are taken directly to the new ice cream flavors' page within the dairy brand's app. Custom links and landing page links are broader terms that don't specifically address in-app navigation. Targeting links relate to audience segmentation, not the destination of the ad click.