You’ve worked with your client, a pottery company, to get their campaign ready.In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?

To ensure creatives serve on a specific site, you must provide that site with placement tags. These tags are snippets of code generated by Campaign Manager 360 that, when implemented on the publisher's website, call the ad server to deliver the appropriate creative. Without these tags, the publisher cannot display your ads. Selecting ad sizes is part of campaign setup but doesn't directly enable serving. Uploading creatives is necessary for the campaign but doesn't connect them to a specific site for delivery. Selecting placements is also part of campaign setup, defining where ads can run, but the tags are the mechanism for actual delivery.