Anthony needs to do an in-depth analysis of how customers interacted with the advertiser's ads. Which type of report will provide the best insights to Anthony?
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Correct answer: Raw data feed.
Why this is the answer
A raw data feed provides the most granular level of detail, showing every individual impression, click, and conversion event. This allows Anthony to perform an in-depth, custom analysis of customer interactions, including sequences of events, time lags, and specific user journeys. Path to conversion reports focus on the steps leading to a conversion but don't offer the same level of detail for all interactions. Report templates offer pre-defined metrics and dimensions, which might not be sufficient for a deep, custom analysis. Aggregated reports summarize data, losing the individual event details necessary for in-depth interaction analysis.
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