Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns work together. Which AMC tool should he use to get insights without writing code?
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Correct answer: Template analytics from the use case library (e.g., "Sponsored ads and DSP overlap" template).
Why this is the answer
The Use case library provides Amazon-authored templates that help users run common Amazon Marketing Cloud analyses without writing SQL from scratch. A Sponsored ads and DSP overlap workflow is designed to compare how sponsored ads and Amazon DSP exposure work together. Template analytics are appropriate when quick insight generation is needed with guided setup. This supports cross-channel analysis while reducing dependence on custom query development.
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