Anushka wants to create a Display campaign that will expand her company's customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

In current Google Ads terminology, custom audiences are handled as custom segments. Custom segments let advertisers define new prospective users with relevant keywords, URLs, and apps that reflect interest or purchase intent. A higher Target CPA gives Smart Bidding more flexibility to bid competitively for those higher-value new prospects. This supports customer acquisition while still optimizing toward conversions instead of relying on existing-user lists