Archie works for a car retailer and is setting up a Display campaign for its most expensive line.Heisnow on de ring whether he needs to alter their view-through conversion window.What factor will he need to consider in determining this?

When determining whether to alter the view-through conversion window for a Display campaign,especially for a more expensive product,it's essential to consider the length of the sales cycle.For pricier products,likeahigh-end car model,the sales cycle might be longer than cheaper products because customers often take more time researching and contemplating before making a purchase decision.Therefore,the factor Archie should consider is:**Whether the sales cycle for that model will be longer than the default window**.By adjusting the window inline with the sales cycle,Archie can get a more accurate understanding of the impact of the Display campaign on conversions.