_________are clickable images or videos that drive users directly to your website.
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Correct answer: Website Click Ads.
Why this is the answer
Website Click Ads are specifically designed to drive traffic directly to a website. They feature a clickable image or video and a clear call to action that takes users off Twitter to a specified URL. App Install Ads, while also clickable, are designed to encourage users to download a mobile application, not visit a website. Twitter Video Ads are a broader category for video content on Twitter; while they can include a website click call to action, the term "Twitter Video Ads" itself doesn't exclusively define ads that drive users to a website, as they can also be used for brand awareness or engagement without an external link.
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