Armand opened their own beauty salon two years ago, and is now looking at how content marketing can help them boost the business's profile online. How could content marketing help? Select the 2 correct answers, then submit.

Content marketing helps a business stand out when the material has a clear primary purpose, shows originality, and gives people a consistent reason to choose that brand. Google’s guidance on people-first content also asks whether the site has an intended audience that would find the content useful, which directly supports reaching the right audience. Original, useful content therefore strengthens brand identity and improves relevance to the people most likely to engage. It does not mainly solve operational or purchasing-analysis tasks; it supports differentiation and audience connection. Google for Developers