Arrange the steps in the correct order to generate Tag Manager.

Generating a Tag Manager effectively begins with defining your objectives. First, "Determine the KPIs" (1) establishes what you need to track and measure, guiding all subsequent steps. Without clear KPIs, your Tag Manager setup lacks purpose. Next, "Create a Tag Manager" (2) involves setting up the container itself within the ad server platform. This is the foundational step for housing your tags. Following this, "Create Activity Rules and relevant Conversion/Retargeting Activities" (3) involves configuring the specific events, conditions, and actions that the Tag Manager will monitor and execute, directly tied to your defined KPIs. Finally, "Publish and implement the Tag Manager code" (4) is the crucial step of deploying the generated code onto your website, making the tracking live and operational. This sequence ensures a logical and effective implementation of Tag Manager.