As a first step, Ani needs a way to capture who is planning to attend the author speaking event. Which of the following methods could be effective in capturing RSVPs and tracking engagement from people who are already on the bookstore’s contact list? Select 3 Correct Responses
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Correct answer: A landing page with a sign-up form block, Event announcement email with a call to sign up, Using one of Mailchimp’s event integrations, like Eventbrite.
Why this is the answer
A landing page with a sign-up form block is effective because it provides a dedicated place for attendees to register their interest and collect necessary information. An event announcement email with a call to sign up directly reaches existing contacts, informing them about the event and prompting them to RSVP. Using one of Mailchimp’s event integrations, like Eventbrite, streamlines the event registration process, manages ticketing, and automatically syncs attendee data with Mailchimp. Making sure all creative assets are in Mailchimp’s content studio is good practice for organization but doesn't directly capture RSVPs or track engagement.
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