As a member of the marketing team for a clothing retailer, you plan your company's monthly online advertising budget. You've just decided to use Google Ads' Performance Planner to do this. Which of the following are two advantages of using Performance Planner? Choose two.
Choose an answer
Tap an option to check your answer.
Correct answer: You can use it to harness the power of machine learning for forecasting., You can tap into its forecasting, which is informed by billions of Google searches every week..
Why this is the answer
Performance Planner uses machine learning to forecast how changes to budget and settings can affect future campaign performance. It also takes into account billions of search queries to improve the accuracy of those forecasts. Those two capabilities make it useful for monthly budget planning because it helps estimate future results before changes are applied. That is why the correct choices are the forecasting advantage from machine learning and the forecasting advantage informed by large-scale Google search data
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed