As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand's ads won't appear alongside sensitive content across various media types. How does Amazon DSP address this concern?
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Correct answer: Amazon DSP provides built-in multi-layered traffic quality and brand safety controls across trusted supply sources, with additional customizable settings available at no additional cost.
Why this is the answer
Amazon DSP includes built-in controls for brand safety , brand suitability , and traffic quality . These controls help reduce delivery next to sensitive content and filter invalid or non-human traffic. Advertisers can also apply customizable settings based on their own brand requirements. This protection applies across eligible Amazon-owned and third-party supply rather than limiting delivery only to Amazon properties.
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