As a new project manager in a matrix organization, you lead an internal software project that will benefit over 1,000 employees. To make sure everyone knows about the team's progress, the team meets to choose the most effective communication method. What should the project manager do?

Setting up an intranet site is the most effective communication method for a large internal project because it provides a centralized, accessible, and self-service platform for stakeholders to obtain information on demand. This approach promotes transparency and reduces the communication burden on the project team. Dividing the organization among the project team for direct updates would be inefficient and time-consuming, pulling team members away from project work. Asking the project sponsor to disseminate information places an unnecessary burden on them and might not ensure consistent or timely updates. Sending weekly emails to over 1,000 employees would lead to information overload and is not an efficient way to manage communication for such a large audience.