As a startup, E-Cal has not had the chance to organize their contacts in meaningful ways. They are hoping to get some help doing that. They are curious about tags, but want to know how to best use them. What do you tell them? Select all that apply.

Using descriptive and uniform tag names ensures consistency and makes it easy to understand what each tag represents, improving organization. Tags are powerful tools for segmenting audiences, allowing E-Cal to send targeted campaigns to specific groups of contacts based on shared characteristics or interests, which increases engagement and effectiveness. Regularly reviewing and updating tags for relevancy is crucial because contact information and interests can change over time. This practice keeps the audience data accurate and ensures that segmentation remains effective. Creating random tags on the spot for one-off emails leads to tag bloat and disorganization, making it difficult to manage and utilize tags effectively in the long run.