As Priya works with many of her clients face-to-face, she’s often able to greet them by name. Which strategy should Aisha consider to ensure that Priya has this same ability in her marketing?

The |FNAME| merge tag is the correct choice because it directly addresses the need to personalize emails with the contact's first name, mirroring Priya's face-to-face interaction style. This merge tag pulls the first name from the audience data, allowing for a personalized greeting in the email. Using predicted demographics for targeted segments is a good strategy for broader personalization and relevance but doesn't directly achieve the "greet by name" goal. Setting up a recurring postcard is a marketing tactic for staying top-of-mind, not for personalizing individual communications. Creating a digital ad campaign is for reaching new customers and audience expansion, not for personalizing emails to existing contacts.