As the organization shifts from predictive to agile delivery, the marketing VP (a key stakeholder) worries about losing control over which features are implemented. What should the project manager do?

The best approach is to schedule a meeting with the marketing VP to directly address their concerns and clarify the benefits of agile. This proactive communication helps build understanding and trust. The VP's concern about losing control is a common apprehension when transitioning to agile; explaining how features are prioritized and reviewed collaboratively in agile (e.g., through product backlogs, sprint reviews) can alleviate this. Emailing a cost-benefit analysis might be too impersonal and not address the specific "control" concern. Using influence with other stakeholders without first engaging the VP directly is circumventing the issue and could worsen relationships. Requesting extra funding for training doesn't directly address the VP's specific concern about control over features.