As you begin to create branded content, what are the 3 key steps to create a strong brand voice, as recommended by Klaviyo Partner, Peyton Fox? (Select 3.)

These three elements form the foundation of a brand identity that feels professional, intentional, and resonant. Here is the explanation of why these steps are crucial for a strong brand voice: Identify Your Ideal Customer. You cannot find your "voice" until you know who you are speaking to. A brand voice that appeals to a 20-year-old gamer will sound completely different from one appealing to a 60-year-old CFO. By defining your Ideal Customer Profile (ICP), you can choose the right vocabulary, tone (humorous vs. serious), and cultural references that will actually land with your audience. Make Cohesive Visuals While "voice" often refers to writing, a brand is a sensory experience. If your written voice is playful and light, but your visuals are dark and corporate, you create cognitive dissonance. Cohesive visuals—consistent fonts, color palettes, and imagery—act as the "body language" of your brand, reinforcing the message you are sending with your words.