As you build larger packages, which two steps of the sprint cycle should you increase the majority of your effort in?

As packages grow larger in Growth-Driven Design, the complexity and scope of work increase. Therefore, dedicating more effort to the "plan" step ensures thorough research, strategic alignment, and detailed outlining of features, preventing costly rework later. Similarly, the "build" step requires increased effort to execute these more complex features and functionalities accurately and robustly. While the quarterly summit is important for strategic direction, it's not a sprint cycle step. The "learn" step is always crucial, but the initial increased effort for larger packages lies in planning and execution rather than solely analysis.