Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?
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Correct answer: Display.
Why this is the answer
When DCLID auto-tagging is enabled for Display & Video 360 (DV360), Google Analytics 360 automatically categorizes traffic from DV360 campaigns into the "Display" channel within the standard Default Channel Grouping. This is because DV360 is Google's demand-side platform for programmatic display and video advertising. Paid Search is incorrect because that channel is reserved for traffic from search engine marketing platforms like Google Ads Search. Referral is incorrect as it's for traffic coming from other websites via links, not paid advertising platforms. Direct is incorrect as it's for users who type the URL directly or have bookmarked the site, without a discernible source.
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