At a minimum, how often should you evaluate your campaigns?

Evaluating campaigns weekly is crucial for several reasons. It allows you to identify underperforming ads or campaigns quickly and make necessary adjustments to optimize performance and budget allocation. This proactive approach helps prevent significant budget waste on ineffective strategies and maximizes your return on investment. While monthly or quarterly evaluations provide a broader overview, they can lead to prolonged periods of suboptimal performance, missing opportunities for timely improvements. Weekly checks ensure agility and responsiveness in your marketing efforts, keeping your campaigns aligned with your goals.