At its most basic, how do you optimize your campaign?

Optimizing a campaign fundamentally involves identifying the elements that are most effective in achieving your specific goals and then adjusting your strategy to prioritize those high-performing elements. This approach ensures your resources are directed towards what works best for your desired outcomes. While identifying sites/apps, creatives, or revenue drivers are all valid optimization tactics, they are specific examples of "components" and "results you want." The correct answer encompasses all these possibilities, making it the most basic and comprehensive definition of campaign optimization. Focusing solely on revenue might not align with other campaign goals like brand awareness or lead generation if those are the primary "results you want.