At which stage of the customer funnel does a user first click to the brand’s site?

The Interest stage is where a user actively seeks more information about a brand or product, often leading to their first visit to the brand's website. This action demonstrates a clear intent beyond mere recognition. Awareness is the initial stage where a user becomes familiar with a brand, but this doesn't necessarily involve a site visit. Advocacy occurs after a purchase, when a customer promotes the brand. Consideration is a later stage where a user compares options and evaluates a potential purchase, implying they've already moved past their initial interest and likely visited the site multiple times.