At which stage of the funnel does a customer typically start to narrow their focus to a specific product or products that you offer? (Select the best answer.)

The Desire stage is where a customer's general interest in a solution or product category evolves into a specific preference for a particular product or products offered by a brand. They've moved past recognizing a need and are now evaluating specific options to fulfill that need. In the Interest stage, customers are still broadly exploring solutions and gathering information; they haven't yet focused on specific products. The Action stage is the final step where the customer makes a purchase or converts, which happens after they've already narrowed their focus and decided on a specific product.