Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.

Attribution reinstatements for Amazon DSP campaigns do not occur on a fixed schedule of 10 days, 2 weeks, and 4 weeks. Instead, Amazon DSP uses a 14-day attribution lookback window by default. This means that if a customer views or clicks an ad and then converts within 14 days, that conversion is attributed to the campaign. There isn't a process of "reinstatement" on a rolling basis; attribution is determined at the time of conversion based on the lookback window. Therefore, the statement is false.