Auction buying is unguaranteed buying.
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Correct answer: True.
Why this is the answer
Auction buying, also known as programmatic or open exchange buying, is inherently unguaranteed. Advertisers bid for ad impressions in real-time, and there's no guarantee that their bid will win the impression or that a specific number of impressions will be delivered. This contrasts with guaranteed buying (e.g., direct deals or programmatic guaranteed), where impressions, pricing, and inventory are pre-negotiated and reserved. Therefore, the statement is true.
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