automated rules in Search Ads 360 is that some accounts are managed within manager accounts,and they have sub manager Your a th leisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360,what should they setup in a Floodlight column to get more information about their conversions before the upcoming holiday season?

To gather more information about conversions for specific yoga pants before the upcoming holiday season in Search Ads 360,your a th leisure brand customer should setup Custom metrics in a Floodlight column.Custom metrics allow advertisers to define and track specific performance indicators that align with their business goals.By configuring Custom metrics within Floodlight columns for each type of yoga pants,the brand can gain detailed insights into the sales performance of individual products.This approach helps tailor the tracking to the unique attributes of each product,providing valuable data to optimize marketing strategies before the holiday season. Unlike Conversion cart data,Budget bid strategies,or Custom variables,Custom metrics offer a specialized and precise way to analyze and measure the performance of specific products within the Floodlight reporting framework.