Avery has been running a fitness coaching business for the past two years. They’d like to start advertising their site to get more customers. To do that they want to contact some website publishers. Who do you think Avery should contact? Select the 2 correct answers, then submit.

An ad network is the right choice because Google says the Display Network helps advertisers reach people across millions of websites, apps, and Google-owned properties, which gives direct access to publisher inventory. Google Help+1 A retailer of fitness equipment is also a strong fit because Google Ads recommends choosing placements where customers spend time, especially on websites that match the audience and topic relevant to the business. Google Help+1 For a fitness coaching business, a complementary fitness retailer is more relevant than a general site because it is more likely to attract people already interested in health and exercise. Google Help+1 Together, these choices improve both reach and relevance, which are core principles of Display Network advertising