Bartholomew is the marketer for their company's website, LogoMaker.com. The company sells graphic logo design services through the site. Several of their colleagues have commented that the site is difficult to use. Bartholomew thinks that the site will be more successful if users enjoy the time that they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Bartholomew should focus on Navigation and Landing Pages. Difficult navigation directly impacts user experience, making it hard for users to find what they need, which aligns with comments about the site being "difficult to use." Improving navigation will make the site easier and more enjoyable to use. Landing pages are crucial for converting visitors into customers, especially for a service-oriented site like LogoMaker.com. Optimizing these pages ensures that users arriving from ads or search results have a clear, engaging path to learn about and purchase services, contributing significantly to a positive overall experience and business success. Optimisation is too broad; Imagery is a component of landing pages but not a primary area; Specialisation is a business strategy, not a UX area.