Based on sponsored ads campaign policies, comparative claims must include what?
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Correct answer: A citation from an independent source.
Why this is the answer
Amazon Ads policies require comparative claims to be truthful, accurate, and properly substantiated. A comparative claim must include a citation from an independent source. The cited source should support the claim and be recent enough to meet Amazon Ads claim requirements. Direct comparisons to competitor brands are not permitted, even when evidence is provided.
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