Beantown Coffee has noticed an uptick in people adding their coffee selections to their cart, but never actually placing an order. Which automation should they set up to recover those otherwise lost sales? (Select the correct answer.)
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Correct answer: Abandoned cart.
Why this is the answer
If customers are adding coffee to their cart but not completing checkout, they’re showing strong purchase intent. An abandoned cart automation targets exactly this behavior by reminding shoppers what they left behind and encouraging them to finish their order—often with urgency, reassurance, or a small incentive. Browse abandonment is for visitors who viewed products but didn’t add them to a cart. Post-purchase thank you happens after an order is completed and won’t recover lost sales.
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