Beantown Coffee is not seeing success with their current on-site sign-up form. What are the 2 best suggestions you could share with them to improve their form submission rate? (Select the 2 best answers.)
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Correct answer: Ensure they have 1 clear call-to-action button for their form., Reduce the number of fields on the form..
Why this is the answer
When it comes to sign-up forms, friction is the enemy of conversion. If a form is difficult to understand or takes too much effort to fill out, users will abandon it. These two strategies focus on making the process as "frictionless" as possible.
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