Beantown Coffee is struggling to get more leads to their website, specifically for their new coffee bean product page. However, they don't have a large budget to spend on improving their ranking in search results with advertisements. Which change would you recommend that they try first to increase traffic on their website? (Select the best answer.)
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Correct answer: Include target keywords in the page title and meta description..
Why this is the answer
Since Beantown Coffee is operating with a limited budget and cannot rely on paid advertisements, they must turn to Organic SEO (Search Engine Optimization). Optimizing the page title and meta description is the most cost-effective "low-hanging fruit" to improve visibility and click-through rates.
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