Beantown Coffee needs to spend less time and money acquiring new customers. Instead, which strategy would help them retain customers while still driving more revenue? (Select the best answer.)

A post-purchase flow that cross-sells related items is the most effective strategy for customer retention and revenue growth in this scenario. By recommending complementary products after a purchase, Beantown Coffee encourages repeat business and increases the average order value from existing customers, which is more cost-effective than acquiring new ones. Creating a sign-up form with more robust input fields might provide valuable data, but it doesn't directly drive retention or revenue in the immediate term. Customers may also be hesitant to provide too much personal information upfront. Investing more heavily in paid social media is a customer acquisition strategy, directly contradicting the goal of spending less time and money acquiring new customers. While lookalike audiences can be effective, this option focuses on new customer acquisition rather than retention and revenue from existing customers.